Thanks, Lucas. I have reflected on the ethical issue of disclosure and take your point that I could be more explicit about my assocations within EdTech. That said: a) My professional identity is hardly a secret — my LinkedIn account is linked in the footer of my articles for all to access, b) Mathspace is not a perceived competitor of any product or company I associate with and c) My views (which I declare as my own) stand irrespective of my employers. You’ve inferred way too much.